Creative Operations

Designer first, 20+ years of it. 8 of those leading teams. I've grown one from 3 people to 300, and run as many as 25 designers, 15 customer service associates, and 3 managers at once.

Now: take a request that's still just a feeling, turn it into a brief people can actually build from, then stay on it until it ships.

I've watched leads dodge the call.

I've watched bad briefs go out because nobody had the nerve to send them back before they landed on the team who'd have to live with them.

I don't do either.