About

If you're hiring a Creative Operations Director, the real question is whether I can run the team when the stack changes. That's the job. Here's how I learned it.

20+ years in graphic design and art direction. 8 of those running creative teams, from 3 people up to about 300 counting a spin-off. I built the SOPs, KPIs, QA, resourcing, the systems that keep work moving once one person can't hold every file.

The useful work starts before anyone opens a file. Most creative problems aren't fixed by grinding harder on the brief. They're fixed by reading the situation: the category nobody questioned, the catalogue nobody looked at twice, the process everyone's just putting up with.

A system people can skip isn't a system, and I've proven it. When someone tried, I let them go and had a replacement in the chair within 2 weeks. The client never saw the gap.

I hold AI to the same standard now. Whether a model takes multiple reference images or just a start and end frame isn't trivia, it's the gap between a demo and a pipeline that scales. So is native audio versus a bolted-on post pass. My pipeline runs brief to delivery; an agent system runs the content operations under it.